Two SEO Tips You Can Use to Boost Search-Engine Rankings
by Brianna Cole
As someone running a small business, you're always looking for a way to get more customers. If you have a website, SEO can help. SEO, or search engine optimization, encompasses a number of techniques you can use to affect how highly your site is ranked on search-engine result pages. The higher your ranking, the more people are likely to head to your site. Here are two SEO tips that you can use.
Use Keywords
The easiest thing you can do to attract search engines to your site is to make use of so-called "keywords." Keywords are words or phrases that someone would type into a search engine when they are looking for the kind of products you sell. For instance, if you sell dog toys, some keywords would be "dogs", "new dog toys," and "chew toys." When you use keywords in the text on your site, search-engine algorithms judge your site as relevant to those keywords. As a result, your site's ranking will be better than a site that has fewer keywords.
It is important to remember that your site is also for customers; in an effort to game the system, some companies pack their sites full of keywords so that their site is almost unreadable. Be judicious about your use of keywords so that your site is still user friendly.
Begin a Blog
A fantastic way to optimize your site for the search engines is to start writing a company blog. By doing this, you can utilize keywords, but more than this, you can link to your blog on your social-media sites and the sites of others, creating "backlinks." Backlinks are another thing that search engines use to determine whether your site is a good source of information for people who are searching for certain keywords.
Blogging is not just a good idea for SEO purposes; by having a blog, your customers and prospective customers will start to view you as a true expert in your field because you are providing valuable information on a regular basis. They might not need your company today, but when they need products like the ones you sell, you and your company will be the first place they turn to.
With these ideas, you'll soon see your site rise in search-engine rankings and attract many new customers. Consult with a few SEO consultants in your town or city to receive more personalized guidance.
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About Me
I took a lot of business classes while in college, and while I've never gone into the business realm myself, I still take an active interest in successful business tactics. While taking one of my favorite courses in college, my professor required me to create a detailed business plan for a fictional company. During the completion of this assignment, I researched ways to make a new business successful. I discovered that implementing marketing strategies is crucial. I also learned about the value of offering a product or service customers in your target area desire. For example, selling snow plows in Miami, Florida is probably not a great idea. On this blog, I hope you will discover some ingenious tips to help you become a successful entrepreneur.
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